Jamsu is My 2019 BEST ‘Setting Spray’ Pick

Jamsu is My 2019 BEST ‘Setting Spray’ Pick

Okay, Jamsu isn’t new in 2019 — technically I discovered it in 2018, and it made waves (heh) in 2017. Also, it’s not a setting spray per se.

The Jamsu method also isn’t a baking technique necessarily, but it eliminates the need for baking and setting (and it’s technically k-beauty). First of all, I have no idea how or when the practice tripped my radar, but I’m pretty sure I thought it was basically another thing people did on YouTube for fun and views. At no time did I imagine it would become my ride or die makeup application cap off. (Note: I have been “off” my decades-long makeup game for the past year here and there, so I’ve only been “on” it more recently.)

Also, I can’t remember why I tried it. I used my Sephora Rouge makeup application benefit, and I was pleased my foundation mostly lasted. Concurrently, I received a new Coty Airspun (translucent, extra) in the mail and that may have catalyzed my decision. It worked better for me than a shower of Urban Decay All-Nighter at Sephora — and as a bonus, it obliterated texture better than any primer I’ve used.

Let me tell you, Jamsu setting is everything. I hate setting sprays and they’re eyelash extension-iffy. Water is eyelash extension safe, FYI. First, here’s what you need, and I’m linking to the least expensive tools which work amazingly. You probably already have towels, but I fortuitiously got a 24-pack of washcloths on Christmas Eve while panic shopping for $8.99 and those are great to have on hand too:

You need:

  • ♥ Any kind of loose setting powder or baby powder. I strongly favor Coty Airspun Translucent Extra, especially since the built in puff is the absolute best tool for applying the powder in this fashion;
  • ♥ A bowl of cold water. I use a Harvest Gold Pyrex because it doesn’t match my pattern, but I noticed Prime Pantry has a cat litter tray (new!) for $2.99, spa basins for $6.99, and Sterilites for a little more;
  • ♥ A towel or washcloth.


Jamsu (I think that means “diving”) is the easiest makeup trick I can remember learning ever, but there are definitely a few “what now” points, and I’ve done it enough times I’ve figured it out. Here are the steps:

  • ♥ Moisturize and prime face if you use primer and pull your hair back — it will get wet for sure, and I use this Etude House headband;
  • ♥ Fill your bowl or basin with cold water;
  • ♥ Apply foundation, concealer, BB cream, or whatever base you plan on setting to your face with a brush, Beauty Blender, or your fingers — tool does not matter (I’ve tried it with a Clarisonic Mia + foundation brush and with my fingers);
  • ♥ While the product is still tacky, dump a ton of powder into the powder lid, and dump that onto the puff;
  • ♥ Cake powder literally on to every bit of makeup on your face. This will look silly and weird, but don’t dust it off;
  • ♥ Dip your face for 10-30 seconds depending on whether your skin is dry or not –30 seconds for oily skin, less for dry;
  • ♥ Pat your face dry somewhat gently (but it will be set firmly, so don’t be afraid) and remove all traces of water from brows, lashes, and hairline;
  • ♥ Dry your eyelashes. Point your finger under the towel and blot any remaining moisture from eyebrows, particularly if you’re using brow pomade, powder, pencil, or mascara (I am in love with Clio’s Kill Brow mascara for brows);
  • ♥ You can (but don’t need to) dust off or lightly blend any areas of your base, and can apply blush, highlighter, brow product, lip color, etc.
  • ♥ The end!


As alluded to before, Jamsu is partly great because you don’t need setting spray and you don’t need to bake. FWIW, this method actually sets my makeup, whereas setting spray is inconsistent at best and ineffective at worst. Also, it’s cheaper to buy these things than most popular setting sprays. (You can store your basin or bowl in the bathtub, because it’s kind of a pain to keep on the sink.)

Some notes- water can drip down your shirt and that’s annoying, so take it off or something if that will be a problem. Jamsu works better than setting spray with lash extensions in particular. As I mentioned, the Coty puff is way better than a brush or sponge for caking, but you can probably even use your hand if you don’t have a puff.

Really important- the first time, it was uncomfortable to do 27 seconds. I later read to dip three times for 10 seconds each time, and I do that now. It works well. Also definitely remember to dry your brows, or water can get into brow product. (Pretty much right away, I use the water in the basin to tightline around my lash extensions — without leaving my vanity to go to the sink — using matte black shadow and it stays put too!)

Total cost for a bottle of Urban Decay All-Nighter — $32.99 plus shipping or hauling your ass to Ulta or Sephora. Total cost for Jamsu (a basin for $7, Coty Airspun for $6, and washcloths for $10) is $23 — forever, and assuming you don’t have towels and drip dry after showers or something. Also, chances are if you’re gonna dip your face in a bowl of water, you probably own loose powder and even a bowl of some sort. So it’s between “free” and $23.

I’ve done Jamsu setting instead of spray for three days in a row now, and it is amazing beyond words. My makeup looks perfect when I set it, and perfect 10 hours later. It looks perfect right now! I never loved a setting spray, so I’m calling it early — this old technique is both the best setting spray and best baking method of 2019 and probably forever.

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